Our Design Process

We start by developing a brand strategy for each project. Simply “what are you trying to communicate.” Then we build from there with creative ideas that meet that strategy. Our purpose is to dramatically enhance your business and develop a brand that works.


Consultation or brief.
During your consultation we identify brand, business and marketing strategies to develop a scope of your project. We also discuss concepts, ideas and solutions that address your objectives. Depending on the scope of the project we will tailor a timeline to your specific needs.


Research and strategy.
We spend time reviewing your information then commence the research process. Competitors, market trends, product/service, business history, target market, future direction, current identity and market leaders are all taken into consideration.


Conceptualization and sketching.
Conceptualization is the stage where we put our thoughts on paper. We sketch as many ideas as possible in accordance with the brand strategy and vision. Sketching helps to exhaust all possible directions, although not always pretty it helps initiate the next stage of the process.


Computer rendering.
We narrow our focus until we have one or two strong options selected for digitization. This involves transferring sketches to our computers using Adobe Illustrator and outputting them as PDF files for viewing.


Concept presentation.
Your presentation is supplied as a PDF and upon request can be showcased on various media to assist in conveying your identity and vision.


We review the project with you and immediately fix any issues you may have with the design. We also discuss colour concepts, photography and any additional brand elements that you may need created.


Artwork is supplied via email and/or made available on a disc (if requested). The artwork is supplied in various formats such as EPS, high and low resolution JPEG and PDF. We develop your brand identity so that it can be used across almost all media — websites, corporate stationery, vehicle wraps, billboard advertising and all other brand collateral.


Continuous design
We are happy to supply you with continuous service if you have a website or project that needs frequent updating and/or editing.


Customer service.
We strive to keep an ongoing relationship with your business. If you have any questions please do not hesitate to call or email us. Whenever design related questions arise we're on hand to answer them or offer our professional opinion.


Questions? - Call (705) 327 4588

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