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For this project our job was to re-brand a local roofing company called TLS Group (formerly known as Tri-Level Systems; a commercial, residential and industrial roofing contractor.) During the developmental stage of the re-brand we focused on the 'Tri-Level' (three levels) aspect of the name. We also wanted to incorporate a residential and commercial feel into the design. The final product is a bold and intelligent brand that stands tall amongst the vast array of traditional construction brands.