Randy and I were conversing about his hugely successful restaurants "Oscars" and "Pie" and I asked him, if he had any new ideas. I immediately knew that THAIN had to be part of the branding for his next masterpiece. About two weeks later he dropped the hammer and started planning "The Farmhouse". After his recent success on the food channel hit show "You Got to Eat Here", it was time to strike. We worked together coming up with the branding and developing the controversial slogan "family-sheek farm food," which has received hate mail from would-be spelling critiques. The food, location, and branding all came together rather quickly and if you haven't been there, go! Make sure you get a reservation though; that place is busy!