THAIN was commissioned by two entrepreneurs to help them develop a brand for for PIE a new "wood fired pizza joint" in Barrie, Ontario. We wanted to develop a brand that would stand out with unique colours and a very minimal design that leaves everything to your imagination.
We approached the project by doing the exact opposite of the major pizza franchises no heavy gradients, no exciting movement, just plain PIE. The brand was heavily influenced by 1970's graphic covers and designs.
Creative Director: Thain Lurk
Media: Branding, Restaurant Branding
view site: eatmypie.ca
