Thain Creative was asked to develop a logo and package label for Pacha Mama, a Peruvian Olive Company. As with all projects we did our research and looked for different elements to draw inspiration from. We wanted to take a natural, yet masculine approach to the design and eventually settled on a bursting sun and seed theme over black and grey. The word mark is also very natural and masculine using wild paint lines to create untamed curves. After a few changes and revisions we watched the project evolve right before our eyes, not unlike a seed to bloom. We always strive to push the brand as far as it can go and we achieved that with this brand.