I just recently attended the Open House of PIE. Barrie's latest and greatest pizza place. However PIE is no ordinary pizza place, it is a Wood Fired Pizza Joint, with all the ingredients to succeed where others have failed. Craig Russell and Randy Feltis two budding entrepreneurs approached THAIN to help them develop a brand for for PIE a new "wood fired pizza joint" in Barrie, Ontario. We wanted to develop a brand that would stand out with unique colours and a very minimal design that leaves everything to your imagination.
We approached the project by doing the exact opposite of the major pizza franchises, no heavy gradients, no exciting movement just plain PIE.
The final result is a Brand that is so simple in execution but playful in interpretation. The Restaurant has the same vibe and feeling and in the end the brand meshes perfectly with the food and atmosphere of the Restaurant.
view site: eatmypie.ca
