This is a special look at the creative logo design process for the THAIN brand that has taken 5 years of design evolution to achieve.
V2. The Thain Creative brand started out with a very urban look, the three rings where symbolic of the creative mind, I did a vector silhouette of myself and combined that with a very techno looking custom type face. The final look was fun and fresh for a freelancer during this time period.
V4. Next, Thain Creative, opened a studio, we wanted a logo that was fresh, contemporary and modern. At the time multi-colour marks where the trend so we came up with the pixel, a landscape with grass and blue skies in a pixel.
V5. Trends die hard. Our new goal was clean and stand the test of time. We started by trying to find a Ambigram type mark, then we tried to incorporate the pixel from the previous logo into the mark. Then we dropped the creative and the pixel. Finally we looked at the roots of design and went with a simple type mark. Enjoy!